Job Responsibilities

Responsible for the review, development and implementation of marketing strategies aimed at delivering customer value and managing customer relationships in ways that is beneficial to the organization and stakeholders.

• Responsible for the over-all performance of assigned brands which includes management and development of brands’ P&L image and brand positioning in relation to the category
• Identification of target channel distribution
• Key person to plan, develop and implement marketing initiatives and brand activation
• Point-person to collaborate, coordinate with principals on all brand-related activation.
• Highly creative and updated with latest marketing trend. Takes the lead in coordinating events, marketing projects and ad campaigns.
• With good network of people in advertising and media professionals, contractors and agents. Exhibits strong leadership, social and communication skills.
• Reports / updates current market condition and competition.
• Directs the formulation, development, installation and constant review and updating of relevant sales systems, processes, corresponding infrastructure and policies that will support sales strategies, responsive to market conditions.
• Ensures that all Sales and Store activities are aligned with the agreed plans and programs and are reflected in the group KPIs as basis for monitoring progress of operational and individual performance.
• Recommends marketing and sales strategies and coordinates with Strategic Marketing Department for development and implementation.
• Monitors   staff performance and participates in the regular performance reviews based on the set guidelines.